The SBTDC's State of Small Business Blog

  • The Foundation of Innovation: Unlocking the Power of Customer Discovery Mar 27, 2024Welcome to the first installment of our series on the bedrock of startup success: Customer Discovery! As you embark on the entrepreneurial journey, understanding your customer’s needs and problems becomes your compass, guiding every decision you make. Let’s dive into why customer discovery isn’t just a step but the foundation of innovation. Why Customer Discovery Matters Imagine building ...Read more »
  • Showcase Company – Quadridox Mar 27, 2024 #content h2 {margin-top: 0; margin-bottom: 15px;} .image-container {margin: 30px auto;} .image-container img {max-width: 100%;} .image-container figcaption {margin: 5px; font-style: italic; font-size: .9em;} Pioneering a New Way to X-ray Company Overview: Quadridox, Inc. was founded in 2018 with the goal of developing computational X-ray imaging products to create a safer, healthier world. As a spinout from Duke University, Quadridox initially started ...Read more »
  • SBIR/STTR Match and Incentive Program Mar 27, 2024 .button-container {display: flex;} .button-container a {padding: 8px 10px; margin-right: 10px; background-color: #4fad44; border-radius: .3em; color: #fff; font-size: 1.1em;} .img-chart {margin: 50px auto 5px auto; max-width: 100%;} A reminder that the One NC Small Business program offers an incentive to Phase 1 applicants and a match for Phase 1 awardees. Watch the information session * 75% reimbursement rate for applicants from ...Read more »
  • Expecting the Unexpected: Preparing for Economic Downturn During a Stable Economy Mar 19, 2024By Alex Viva, Director, International Business Team In early 2019, the US economy had been growing for ten years following the “Great Recession.” Talk of a downturn was thin, though many economists warned of the cyclical and sometimes fragile nature of the economy. Only one year later, the entire planet was thrown into chaos with Covid-19 ...Read more »
  • The Transformative Trends Reshaping Digital Marketing Mar 19, 2024By Elena Gupta, Asheville Regional Center Director During the pandemic, digital marketing underwent a significant shift, with emerging trends changing how brands connect with consumers. In the post-pandemic landscape, many companies have increased their speed of adopting new digital technologies, leading to new strategies shaping the future of marketing. 1. Personalization and Data-Driven Marketing During the pandemic, the surge ...Read more »
  • “Becoming an Investor-Ready Entrepreneur” Event Series Returns to NC in 2024 Mar 19, 2024By Kevin Nicusanti, Equity Funding Specialist Since 1984, the SBTDC has been a primary public resource for new business owners and entrepreneurs developing new technologies. One of our most sought-after services is assisting start-ups with acquiring funding. To support that effort, we have revitalized one of our most popular educational programs for 2024: Becoming an Investor-Ready ...Read more »

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