SBTDC employees and partners should use this guide to produce effective and visually consistent communication materials that are easy for clients to understand.
Logo Guidelines
The SBTDC brand features two logos: one with a tagline and one without. The logo with the tagline should be used for all external materials where possible. The logo without the tagline is primarily used for internal materials.
The SBTDC logo should not be distorted or altered in any way. We offer full color and “reverse” color options to improve legibility on a variety of backgrounds.
SBA Requirements
Disclaimer
The SBA disclaimer image is required for training events, brochures, flyers or promotional pieces:
Accessibility Statement
For all event marketing materials (flyers, brochures, HTML emails, etc.), the accessibility statement is
required to be added below the SBA disclaimer:
“Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact: [insert contact information].”
Colors
Below are the SBTDC’s official colors. Green and gray are our primary colors and one or both colors should be present in some capacity on all of our marketing materials. The remaining three colors should be used as accents.
Primary Colors
Accent Colors
Typography
Headline Fonts
Body/Copy Fonts
Boilerplate Content
This content is for press releases, client and partner-facing reports, media kits, and other long-form materials for a broad audience.
Version 1 — Who We Are
The Small Business and Technology Development Center (SBTDC) is a business advisory service of the UNC System, administered statewide by NC State University and operated in partnership with the U.S. Small Business Administration. Since 1984, the SBTDC has helped over 150,000 North Carolina business owners and prospective entrepreneurs make better business decisions. The SBTDC has 16 offices across North Carolina staffed by specially trained professionals. For more information, visit sbtdc.org.
Version 2 — What We Do
The Small Business and Technology Development Center (SBTDC) is a business advisory service of the UNC System. With 16 offices across the state, business counselors help entrepreneurs make better business decisions, create and retain jobs, and improve the economy of North Carolina. The SBTDC offers specialized assistance in exporting, technology commercialization, and government contracting. For more information, visit sbtdc.org.
Version 3 — Shorter Version
The Small Business and Technology Development Center (SBTDC) is administered by NC State
University on behalf of the UNC System and is operated in partnership with the U.S. Small Business Administration.