Our Brand Kit

SBTDC employees and partners should use this guide to produce effective and visually consistent communication materials that are easy for clients to understand.

Logo Guidelines

The SBTDC brand features two logos: one with a tagline and one without. The logo with the tagline should be used for all external materials where possible. The logo without the tagline is primarily used for internal materials.

The SBTDC logo should not be distorted or altered in any way. We offer full color and “reverse” color options to improve legibility on a variety of backgrounds.

Logo, tagline

The zip file includes PNG and EPS versions.

Logo, no tagline

The zip file includes PNG and EPS versions.

40th Anniversary Logo (2024)

In 2024, the SBTDC is celebrating our 40th anniversary year. We ask that all materials utilize the SBTDC 40th Anniversary Logo in place of the standard logo where possible.

40th Logo

The zip file includes PNG and EPS versions.


SBA Disclaimer

The SBA disclaimer image is required for training events, brochures, flyers or promotional pieces:

Download the zip

Accessibility Statement

For all event marketing materials (flyers, brochures, HTML emails, etc.), the accessibility statement is
required to be added below the SBA disclaimer:

“Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact: [insert contact information].”


Colors

Below are the SBTDC’s official colors. Green and gray are our primary colors and one or both colors should be present in some capacity on all of our marketing materials. The remaining three colors should be used as accents.

Primary Colors

Primary Green #54B948
Primary Gray #5F604B

Accent Colors

Blue Accent #BCD9F2
Dark Blue Accent #3A4E65
Dark Gray Accent #363629

Typography

Headline Fonts

Garamond Regular
Garamond Bold
Garamond Bold Italic
Garamond Italic
Ubuntu Regular
Ubuntu Bold
Ubuntu Bold Italic
Ubuntu Italic
Roboto Regular
Roboto Bold
Roboto Bold Italic
Roboto Italic

Body/Copy Fonts

Gill Sans Regular
Gill Sans Bold
Gill Sans Bold Italic
Gill Sans Italic
Arial Sans Regular
Arial Sans Bold
Arial Sans Bold Italic
Arial Sans Italic

Boilerplate Content

This content is for press releases, client and partner-facing reports, media kits, and other long-form materials for a broad audience.

Version 1 — Who We Are
The Small Business and Technology Development Center (SBTDC) is a business advisory service of the UNC System, administered statewide by NC State University and operated in partnership with the U.S. Small Business Administration. Since 1984, the SBTDC has helped over 150,000 North Carolina business owners and prospective entrepreneurs make better business decisions. The SBTDC has 16 offices across North Carolina staffed by specially trained professionals. For more information, visit sbtdc.org.

Version 2 — What We Do
The Small Business and Technology Development Center (SBTDC) is a business advisory service of the UNC System. With 16 offices across the state, business counselors help entrepreneurs make better business decisions, create and retain jobs, and improve the economy of North Carolina. The SBTDC offers specialized assistance in exporting, technology commercialization, and government contracting. For more information, visit sbtdc.org.

Version 3 — Shorter Version
The Small Business and Technology Development Center (SBTDC) is administered by NC State
University on behalf of the UNC System and is operated in partnership with the U.S. Small Business Administration.