Boost Your Business in 2025 with Government Contracting

by Jacquie Spearman, Director of SBTDC’s Government Contracting Assistance Program

As we approach 2025, it is more important than ever to use data analytics to guide your business strategy. From analyzing past performance to identifying new federal opportunities, data-driven decisions can give your business a competitive edge.

Did you know?

Small businesses that leverage data analytics are more likely to win federal contracts because they can:

• Identify high-potential contract opportunities more accurately
• Understand agency buying patterns and preferences
• Make competitive pricing decisions
• Demonstrate past performance with concrete metrics

Read on to discover the Top 3 Steps every North Carolina government contractor should take before the year ends to prepare for success, including how GCAP can help you integrate data insights into your strategic plan.

By leveraging insights from analytics, your business can make informed decisions, identify trends, and refine strategies to stay ahead in the competitive government marketplace.

Three Things for Government Contractors to Do Before 2025:

1. Evaluate Past Performance
   Use analytics to assess what worked in 2024 and what can be improved in 2025. Establish clear benchmarks and identify areas to strengthen. Review your win rates, customer satisfaction scores, and project delivery metrics to pinpoint strengths and areas for growth.
2. Build a GovCon Strategic Plan for 2025
   Define measurable goals backed by data insights and tailor your strategy to align with federal opportunities. Analyze agency spending trends, upcoming contract renewals, and forecasts to target the most promising opportunities. This ensures your goals are not only ambitious but achievable.
3. Connect with GCAP
   Don’t wait until January to start planning. Meet with a GCAP counselor to refine your strategy and gain access to resources that position your business for success. Our specialty team at SBTDC can guide you in leveraging analytics to align your goals with federal procurement trends.

How GCAP Can Help You Succeed

GCAP specializes in equipping businesses with the tools they need to excel in federal contracting. Our team can help you:

• Interpret federal spending data
• Analyze your competitive position within your NAICS codes
• Develop measurable performance indicators aligned with agency requirements
• Build a tailored, data-driven strategy for 2025
• Identify and track relevant contract opportunities

Get Ready for Government Contracting in 2025

Data analytics isn’t just a tool—it’s the key to making informed decisions, identifying trends, and building a strategy for long-term success. SBTDC’s GCAP team is here to guide you, helping North Carolina businesses navigate the federal contracting landscape with confidence.

Schedule your year-end government contracting strategy session with GCAP today and start the new year ready to seize federal opportunities.