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Digital Marketing Guide

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This guide is designed to provide a basic understanding of what digital marketing is and how your business can begin and/or increase your digital marketing efforts. Improving your efforts should result in an increase in qualified sales leads and greater profitability. This guide is designed to be practical and offers a step-by-step approach that includes worksheets to assist you in defining and refining your digital marketing strategy.

Topics include:

  • Preparing for digital marketing
  • Messaging
  • Channels
  • Putting it all together
  • Measure, analyze, and revise

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