Digital Marketing Guide

The SBTDC’s Digital Marketing Guide is designed to help businesses get started with digital marketing. It takes a holistic approach, starting with strategy and then considering various tactics.

Topics include:

  • Setting goals
  • Branding and messaging
  • Developing content
  • Websites and email marketing
  • Social media
  • Crafting a digital marketing plan
  • Benchmarking and analytics

The Digital Marketing Guide also includes worksheets and other tools to help businesses through the process.