Mid-size businesses need information and data that increase their knowledge of ways to achieve their goals. In short, owners and managers like you need to know what you don’t know. While looking internally, businesses should also look externally for issues that could affect them. We use several tools and often collaborate with our specialized teams to help you get the information and data to help achieve your business goals.
Our Strategy and Growth Services team offers web-based and paper-based organizational, marketing and sales assessments and surveys that are designed to allow business owners and managers to quickly evaluate their present situation and identify priorities. The web and paper versions usually take less than 30 minutes to complete, and allows a business to quickly identify major issues.
Knowledge development tools include:
Strategic Organizational Assessment™
This assessment focuses on eight key areas of any organization, including:
- Vision & Strategy
- Developing Products/Services & Markets
- Marketing & Sales
- Delivering Products/Services
- Managing Customer Service
- Managing Human Capital
- Knowledge & Information Management
- Financial Management
Strategic Marketing Assessment™
This assessment focuses on eight key marketing areas:
- Information
- Marketing Planning
- Brand Identity
- Products/Services
- Sales
- Marketing Promotions & Communications
- Pricing
- Marketing Channels
Baldrige Assessment
Baldrige Assessments have been developed through the Baldrige Performance Excellence Program, a national education program. The focus of the Baldrige Program is continuous improvement. The assessments address seven Baldrige Criteria categories:
- Leadership
- Strategic Planning
- Customer and Market Focus
- Measurement, Analysis, and Knowledge Management
- Workforce
- Process Management
- Results
Baldrige Assessments can be administered on two levels: “Are We Making Progress” and “Are We Making Progress as Leaders.” The two levels allow comparisons of different groups’ responses.
Sales Performance Survey
The Sales Performance Survey is a tool that allows business owners, CEO and/or sales teams to quickly examine and improve sales skills, sales staff, sales structure, and sales strategy.
Customized Assessments & Surveys
We can develop customized assessments and surveys for the specific needs of business and economic development clients. Examples of customization include:
- Customization of the strategic organization assessment and strategic management assessment for specific client issues
- Strategic surveys to engage employees
- Community development surveys
- Board surveys for economic development and non-profit clients
