Client Profiles

The SBTDC Strategy and Growth Services team’s mid-size business clients experience rates of growth greater than their peers. Our expertise in knowledge development, strategic planning, and talent development have led North Carolina businesses to increased sales, improved strategies, easier leadership transitions, and increased internal morale. Take a look at a few of our client profiles to learn how we can help make your business better.

Cross Company | Greensboro, NC

Cross Company Steve Earley

Cross Company CEO Steve Earley

When seeking strategic planning consultants, Cross Company CEO Steve Earley was referred to the SBTDC by Gaston County Economic Development. Steve learned that the SBTDC’s Strategy and Growth Services were exactly what Cross Company needed.

After assessing the knowledge, experience and professionalism of the SBTDC team, Steve felt they could get a high-quality strategic plan for a fraction of the cost of a high-powered private sector consultant.

In 2010, the SBTDC's team and Cross Company leadership engaged all employees throughout the strategic planning process by conducting employee surveys, sharing key issues on various areas of the draft plan, and giving a copy of the final plan to each employee.

Since implementing the strategic plan, Cross Company has continued to outperform others in their industry. They have experienced a 32% sales increase, added 15 new jobs (with 12 more budgeted for 2012), eliminated their bank debt, and increased profit by 661%.

“Without the plan, we may not have been as effective as we are today,” says Steve. “Cross Company will continue to work with the SBTDC for thorough strategic planning for different business units and departments within the company.”

Read the full story to learn more about Cross Company's experience with the SBTDC…