Marketing & Research

Customers are your lifeblood, and you need a strong marketing strategy and implementation plan to attract, retain, and grow your customer base. Our capable, experienced counselors and specialized market research staff can help you with industry intelligence, customer analysis, marketing plans, and much more.

We Help You With

Understanding Economic and Industry Trends

• Do you know the economic conditions affecting your buyers? Do you have an idea of where your industry is heading? The SBTDC can provide industry reports to help gauge existing trends.

Identifying and Understanding Customers and Competitors

• Identify direct and indirect competitors and locate potential customers using a variety of reputable data sources. Recognize opportunities to increase sales to existing customers and find new ones using your own sales and performance data as a guide.

Developing Marketing Strategies and Plans

• Creating an effective marketing strategy is essential to effectively serving your customers and improving your business’s bottom line. It will help identify your goals, understand target customers and competitors, focus marketing content on solving customer pain points, and establish performance measures.

Making Digital Marketing Work for You

• The SBTDC takes aholistic approach to digital marketing, starting with strategy and then considering various tactics. Counselors can assist businesses with branding and messaging, website enhancement, email marketing, social media, and analytics.

The SBTDC’s marketing and research services are complemented by our one-on-one business counseling to provide you with ongoing marketing support and follow-up, leading to actionable results.