The SBTDC’s Digital Marketing Guide is designed to help businesses get started with digital marketing. It takes a holistic approach, starting with strategy and then considering various tactics.
- Setting goals
- Branding and messaging
- Developing content
- Websites and email marketing
- Social media
- Crafting a digital marketing plan
- Benchmarking and analytics
The Digital Marketing Guide also includes worksheets and other tools to help businesses through the process.