Larry Trout

Larry Trout is a Business Counselor with the SBTDC at WCU, bringing his 30+ years of business experience to this position. Prior to working at the SBTDC, Larry was an independent business consultant in the healthcare industry specializing in finance and operations in small to medium sized medical practices. Larry has worked in the healthcare industry for the past 18 years in both hospital and private medical practice settings, focusing on operations, finance, labor productivity and decision support. Prior to his healthcare career, Larry was an entrepreneur starting numerous businesses and leading marketing and technical support for a software company specializing in reservation software for innkeepers and bed and breakfast owners. Larry started his business career as an applications programmer and then internal consultant focusing on operations, cost accounting and process redesign for a major telecommunications firm in Atlanta, GA, working there for 12 years. Larry obtained a Bachelor of Science in Education from Western Carolina University and a Masters of Business Administration from Western Governors University. Larry is excited to bring his business experience to the SBTDC where he can help small businesses achieve their goals while strengthening the economy in western North Carolina. Contact Larry at or (828) 227-3504.