General Business Counselor

  • Full Time

This is an intermediate level professional position through which the NC Small Business and Technology Development Center (SBTDC) provides business counseling, training, research, and technical assistance to small and medium sized businesses.

Key Responsibilities

SBTDC counselors advise and collaborate with other SBTDC staff in delivery of quality counseling services to clients. Counselors apply and share their business knowledge, experience and critical thinking process. This includes the ability to determine and document a course of action to address complex, ambiguous or unique business issues facing business clients. Responsibilities include: providing confidential, in-depth business counseling, training, research and technical assistance services to small to medium sized enterprises and new business start ups, along with firms developing new products, technologies or markets; providing a broad range of business advice and in-depth assistance to a sizable number of clients in the Triad Region.

Business Counselors must talk to prospective and existing business owners and advise them on various topics such as management, marketing, and finances; coaching clients to help them find solutions to their business challenges including strategic planning, systems and process development, research, inventory and human resource management and market expansion.

Professional Knowledge
The incumbent in this position will become familiar of the SBTDC and have knowledge of business policies, procedures, technology and best practices. Key is the ability to apply and interpret a variety of business related topics, such as management, marketing, and finances; assisting clients in the development of business plans, and financial analysis; reviewing written plans provided by clients to advise them on improvements; coaching clients to help them find solutions to their business challenges.

Communication and Marketing
Developing, maintain and enhancing professional relationships to increase credibility and support for the SBTDC and its services in the region’s business community will be required. This includes promoting and marketing the SBTDC at NC A&T State University in a four county region and persuade clients of the needs and benefits of SBTDC services. The incumbent will frequently take a lead in presentation of products and cultivation of constituents and stakeholders. With clients counselors must convey sensitive information or decisions to clients. They are also required to plan and implement marketing strategies, development of strategies and functions. The incumbent are required to develop and conduct multiple training programs to meet clients’ training needs, including preparation of objectives and providing instructions in a variety of training disciplines which include and encompass all levels of work.

Counselors must be able to develop and manage a project, a portfolio of clients, training events and marketing programs. Incumbents provide consultation on issues and requests from clients, consult with higher-level professionals to discuss alternative solutions. The work unit develops and implements short-term strategies consistent with program goals.

Program Administration
The incumbent will administer and manage a professional workload, including a portfolio of clients, the delivery of training events and maintenance of client records, including maintaining a client database, schedule and reports. Counselors will perform related administrative duties including coordination with others in department. This includes the ability to define scope, goals, tasks, deliverables, timelines, tools and resources in work with clients. To improve efficiency and effectiveness in performance of individuals and the work unit as a whole will require the ability to determine where there are gaps, and recommend changes in procedures, workflow, and work assignments The incumbent will perform professional program administrative duties, including making technical decisions and prepare reports as required.

Information Analysis and Decision-Making
SBTDC business counselors frequently analyze business operations and financial statements of client companies for the purpose of advising and coaching them to improve their businesses. This includes the ability to identify and assess client business issues, research and present options and solutions to clients. Counselors have to be able to anticipate problems, project probably outcomes and potential impact on clients’ businesses, as well as to serve as a resource for others in resolving client issues and problems.

Minimum Education / Experience

Bachelor’s degree and one year of experience related to the area of assignment; or and equivalent combination of training and experience.

Preferred Qualifications

Master’s degree in business administration or other related field. Three years of relevant work experience OR a bachelor’s of science degree in business and five additional years of relevant work experience may be substituted.

A broad general knowledge of the principles and practices of business is required. Excellent interpersonal and communication skills are also required. The incumbent must have the ability to handle multiple assignments, organize work and establish priorities with minimal supervision.

Prior Business Ownership preferred.

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