Money Management Conference

Attention small business owners in Pasquotank, Camden, and Perquimans counties:

We cordially invite you to apply for limited Wells Fargo-sponsored scholarships to attend the Small Business Money Management, Financial Literacy, and a 90 Day Focus conference!

The event is hosted by the SBTDC at Elizabeth City State University alongside speaker and conference curator Chisa Pennix-Brown, author of The 90-Day Focus: Your Action Plan for Success.

Space is limited to the first twenty-five qualified applicants.

To qualify, you will need to be able to provide the last three years of business financials for a thorough financial analysis.

Conference Details

Location: K.E. White Graduate Center, Elizabeth City State University


9:00 AM – 9:30 AM: Registration and Welcome
9:30 AM – 11:30 AM: Understanding What it Means to Scale

  • SWOT analysis: Identifying strengths, weaknesses, opportunities, and threats
  • Develop Key Performance Indicators (metrics for assessing business performance)
  • Growth Goals for business
  • Techniques for creating a realistic budget and managing cash flow effectively
  • Identifying and controlling expenses to improve profitability

11:30 AM – 11:45 AM: Mid-Morning Break: Networking & Refreshments
11:45 AM – 12:45 PM: Marketing & Visibility Strategy
12:45 PM – 2:00 PM: Lunch Break
2:00 PM – 4:00 PM: Marketing Mastery: Building Your Brand

  • Leveraging digital marketing channels (social media, email, content)
  • Developing a personalized marketing plan tailored to your business goals
  • Implementing the use of AI for Business to drive immediate results

4:00 PM – 4:30 PM: Recap and Q&A Session
4:30 PM – 5:00 PM: Closing Remarks & Individualized Action Planning

Key Takeaways

  • Comprehensive understanding of financial management principles and tools
  • Clarity on strategic planning and goal-setting techniques for business growth
  • Practical insights into effective online marketing strategies and tactics
  • Personalized action items to implement immediately in their businesses

Benefits for Attendees

  • Empowerment to make informed financial decisions and drive profitability
  • Confidence in crafting and executing a strategic roadmap for business success
  • Enhanced marketing skills to elevate their brand visibility and attract customers
  • Networking opportunities with like-minded entrepreneurs and industry experts

Ready to take the next step?

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