From the Basement to $1.7B: An Interview with Bai’s Founder Ben Weiss

Date/Time
Date(s) - 03/31/2021
12:00 pm - 1:00 pm

Cost: $Free | Register ▸


Join the NC SBTDC on March 31 from noon-1 PM for “From the Basement to $1.7B: An Interview with Bai’s Founder Ben Weiss.” Ben founded the beverage brand Bai in his basement in 2009, which he sold to Dr Pepper Snapple Group in 2017 for a whopping $1.7 BILLION. Ben recently published his story in his book, Basementality. Additionally, he’s launched a new beverage brand, Crook & Marker. Ben’s entrepreneurial story is as good as it gets. It’s one of resiliency, perseverance, and unwavering passion.

One lucky attendee will receive a signed copy of Basementality. The first half of the interview will be a 1-on-1 with Chapel Hill Center Director Neal McTighe and the second half will be a Q&A with the audience. See you there!

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