Category Archives: SBTDC at App State

Business owners are more likely to think about the day-to-day activities than to think about past performance in order to plan for the future. Here at the SBTDC, we grow businesses by allowing owners to step-back, set-goals, and move forward. … Read More →

In order to be successful in digital marketing, it is important to start with a solid foundation. Make sure to tackle these first four steps before determining your messaging and platforms. Set Goals Ask yourself, “What problem am I trying … Read More →

True story: There were three men operating a small exporting business (we’ll call it XYZ, LLP). XYZ would procure and ship U.S.-made equipment and supplies to companies and governments in other countries. They came across a potentially lucrative opportunity to … Read More →

Adapted from: https://www.inc.com/marla-tabaka/heres-your-guide-to-a-smart-year-end-businessreview.html Entrepreneurs are more likely to plan the future than evaluate the past. But how can you fix something when you don’t know it’s broken? How will you celebrate achievements when you don’t realize how significant they are … Read More →

  The Appalachian State University Transportation Insight Center for Entrepreneurship hosted the 15th Annual Carole McLeod Entrepreneur Summit on November 2, 2018. The day-long event brought hundreds of students and community members together on ASU campus with interest of the … Read More →

With June unemployment rates showing that our region is currently at an average of 3.8 percent, it is no wonder we are seeing an uptick in the number of clients coming to us with recruitment and retention questions. It’s definitely … Read More →

1) Define your branding. Your brand should be distinctive and ubiquitous. Make your brand (whether a logo, a word or a slogan) something that is meaningful to you and your customers and something that all who contact you can identify … Read More →

As part of the University of North Carolina system and featuring dedicated market research staff, the SBTDC can provide your business with useful market data and business information. SBTDC counselors can apply business theory to real-world problems and conduct needs … Read More →