Author Archives: Tony

Mar 27

The Foundation of Innovation: Unlocking the Power of Customer Discovery

Welcome to the first installment of our series on the bedrock of startup success: Customer Discovery! As you embark on the entrepreneurial journey, understanding your customer’s needs and problems becomes your compass, guiding every decision you make. Let’s dive into … Read More

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Mar 19

Expecting the Unexpected: Preparing for Economic Downturn During a Stable Economy

By Alex Viva, Director, International Business Team In early 2019, the US economy had been growing for ten years following the “Great Recession.” Talk of a downturn was thin, though many economists warned of the cyclical and sometimes fragile nature … Read More

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Mar 19

The Transformative Trends Reshaping Digital Marketing

By Elena Gupta, Asheville Regional Center Director During the pandemic, digital marketing underwent a significant shift, with emerging trends changing how brands connect with consumers. In the post-pandemic landscape, many companies have increased their speed of adopting new digital technologies, … Read More

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Mar 19

“Becoming an Investor-Ready Entrepreneur” Event Series Returns to NC in 2024

By Kevin Nicusanti, Equity Funding Specialist Since 1984, the SBTDC has been a primary public resource for new business owners and entrepreneurs developing new technologies. One of our most sought-after services is assisting start-ups with acquiring funding. To support that … Read More

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