What I learned from Google: There is such a thing as a free lunch.

Google is there for the searcher. Their goal is to connect the searcher with the most relevant, up-to-date information. Is that your website? Or is it one of your competitor’s? At a recent Get Your Business Online with Google event sponsored by the SBTDC at Appalachian State University and Caldwell County Chamber of Commerce, attendees learned about several ways they can use Google to grow their business online.

The surprise for many business owners came when they realized just how much they can use Google to their advantage at no cost to them. Businesses that are online grow 40 percent faster than those that aren’t, and having a Google presence is crucial to online success.

Visit https://www.gybo.com/business to set up your free Google listing.

Once you’ve confirmed your listing, Use your FREE Google listing to your advantage:

  1. List your correct hours of operation, including special holiday hours.
  2. Include a phone number and address.
  3. Add photos showing off your business.
  4. Keep an eye on and respond to customer reviews. Whether a review is good or bad, a follow up response from the business goes a long way.

This information only scratches the surface of what a Google workshop can offer. The SBTDC at Appalachian State University is working with local partners to offer two more Google events in the coming months:

Thursday, Oct. 11: TechWorks and SBTDC are bringing Google to Gaston! Learn how to reach your customers online with Google from 8 a.m. to 10 a.m. at Gaston College | 7220 Wilkinson Blvd | Belmont, NC 28012. For more information visit: http://www.sbtdc.org/business-events/reach-your-customers-online-with-google/

Friday, Nov. 2, 2018: The Entrepreneurship Summit at Appalachian State University will feature a keynote from Google’s Demming Bass. Mark your calendar and visit https://entrepreneurship.appstate.edu/programs/summit for more information.

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