55TH BOYLES DISTINGUISHED CEO LECTURER
John Osborn, president and CEO of BBDO New York, will be the Spring 2015 CEO lecturer. Mr. Osborn has served as president and CEO of BBDO New York since 1991, and under his leadership, the company has more than doubled revenues, expanded its client base and diversified its workforce. Mr. Osborn is an energetic, positive and passionate leader with a proven ability to build strong client relationships and to lead big multi-disciplinary teams in the creation of powerful communication programs. He has been actively involved with many of the agency’s clients including FedEx, Foot Locker, Johnson & Johnson, GE, Lowe’s, Mars, Monster.com, Visa and the American Red Cross. Mr. Osborn was the principal architect of the agency’s integrated marketing efforts, expanding the agency’s service offerings to include digital marketing, direct, CRM and custom publishing. He is a recipient of an AdColor Award, a member of the AAF Hall of Achievement, and he has been named a “Young Global Leader” by the World Economic Forum. Mr. Osborn has also been named to the Crain’s New York Business list of “40 under 40” as well as BtoB magazine’s “Who’s Who in BtoB.”
The 10:00 a.m. lecture is open to the public, and there is no cost to attend.
Debbie Covington, Marketing and Engagement
Walker College of Business, Appalachian State University
(828) 262-2544, firstname.lastname@example.org