Using Social Media to Build Brand & Marketing Strategies

Andrew Grey, Partner TGK, and Josh Harcus, Owner Huify, head up agencies that provide social media consulting and Bob Skane, Matchmaker Logistics, and Kristen Beckmeyer, Owner Coastal Cupcakes, both creative users of effective Social Media methods will be on the panel.   The Panel will be moderated by Professor Thom Porter, Chair Marketing Dept. – Cameron School of Business/UNCW.


Topics will include best practices, practices to avoid, how social can add value to your organization, improve brand presence and customer engagement, methods to assess affectiveness, etc.  Each speaker will discuss their experience with implementing social media strategies and their outcomes.

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